Branding • Design • Web • Infrastructure

TakeawayTom Fastfood Ordering Platform

TakeawayTom was launched as the UK’s first fast-food ordering system for local takeaway restaurants. The system was originally trialled as a proof-of-concept within a test-franchise in Lincolnshire. Darryl led website, brand and infrastructue design and development.

  • Your Local Takeaway Ltd
  • Food Services
  • Branding, Website, Infrastructure, Marketing
  • 2006

Designed to appeal to a broad age range of families and students a new online fast-food ordering service was launched as TakeawayTom.

Homepage Animated Tour

As a new concept to the UK, online food ordering required a visual tour to clearly demonstrate how the service worked to make it clear that a customer could order online but still pay at their door or collect from their restaurant.

To see original sketches click here.

Mood Food

This tool was a fun way to get a randomly suggested meal based on a customers mood. For example if feeling angry – a meal with chilli’s would be chosen, or icecream if sad. The early prototype design video and final screenshots are seen here.

The Heat Challenge

A dare-based method of encouraging food orders based on the hot-rating of the spices and peppers. This animated system with sound effects delivered the concept nicely. A meal would be randomly selected from a restaurant in deliver distance of the customers home. This was a pure gimmick for targetting students on social media platforms.

Residential Marketing Campaign

To assist with the launch of the service in UK territories a high-volume print run of a double sided A5 colour leaflet for residential leafleting around participating restaurants. This strategy was also accompanied by local promotional campaigns to win free pizza for a year within local news outlets (newspaper and radio). The original PDF leaflet can be downloaded by clicking here.

Project Photo Gallery
Hosting Infrastructure

Responsible for the design, buying, setup and management of the hosting infrastructure for a fast-food delivery service with custom software for managing the hardware services.

  • 42u self-hosted server-rack
  • Dedicated leased-line into office from NTL (Virgin Media)
  • ISDN Line for 20 concurrent phone lines for faxing (British Telecoms)
  • Multiple Dell Power-edge servers
  • Uninterruptable power-supply
  • Remote KVM Setup
  • SQL Server
  • Microsoft IIS services
  • Microsoft Forefront Threat Management Gateway server
  • POP/SMTP mail services
  • Firewall Setup
  • Switch Setup
  • Brooktrout TR1024 Fax board
  • Development of custom fax scheduling software
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