Branding • Design • Web • Marketing

Purelearn Live Classroom Tuition Platform

An online tuition platform aimed at the UK GCSE exam revision market. Featuring live interactive whiteboard and live audio/video for one tutor to teach a class of upto five remote students simultaneously. Featuring a tutor finding service,  video profiles, live scheduling/bookings, online payment processing, 100% CRB vetting tutors, online messaging system and a control panel to allow tutors to manage their own independent business.

  • Purelearn Ltd
  • Education, Training
  • R&D, Programming, Design, Website, Marketing
  • January 2011
Branding

A simple clean colour scheme that would work well across three different audiences (tutors, parents and students) each with their own login and version of the product.

A Safe Learning Environment

Purelearn was setup to provide a safe learning environment. As well as using encryption across the whole service, 100% of tutors had undergone rigorous background vetting.

Interactive Classroom

An interactive whiteboard allowed the tutor to share many standard types of documents with classes of upto five students at once, allowing writing onto the screen using a mouse of tablet device, as well as group internet browsing. A flashmedia server was setup to allow the streaming of the tutors audio and camera to each student, with the tutor having the controls to allow a specific student to be heard by the whole class.

Interactive Classroom
Promotional Tutors Brochure

An informational mini-site was setup specifically to recruit tutors prior to a public launch. This features an FAQ section, an online joining process (background CRB vetting) and a promotional brochure.

Extensive Online Marketing Campaign

A significant and successfull marketing campaign was ran across Google, Facebook and Mumsnet (UK’s largest parenting community). This worked so well, we had to turn off the advertising to reduce sign-up bottlenecks and delays related to tutor background vetting.

Hosting Infrastructure

Design and setup of the infrastructure used to operate online classrooms for the UK private tutor market (GCSE revision).

  • Multi-server environment setup in a UK-based data-centre
  • Streaming media server for handling the webcam and audio communications within classrooms.
  • Microsoft SQL Server
  • Microsoft IIS Server
  • Microsoft Forefront Threat Management Gateway
  • Mail Services
  • Firewall Setup
  • Resource Monitoring
  • Setup of security processes.
  • Management of server maintainance and upgrades.
  • SLA contract negotiations with suppliers.
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